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Advanced Nurse Practitioner · NHS Clinician · Author

Nurturing New Beginnings with Confidence

Honest, realistic, evidence-based advice and support for your newborn journey — from a clinician who has truly been there.

Everything you need in one place

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Free Webinars

Free taster and premium webinars covering skin-to-skin, bonding, attachment, newborn confidence and more — led by expert healthcare professionals.

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Expert Book

So This Is Parenthood — the manual nobody wrote. Honest, evidence-based, and written by someone who has been there clinically and personally.

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Free Resources

Downloadable guides, daily social media tips, and practical evidence-based advice to help you navigate those early weeks with confidence.

Sharon Dawson

Advanced Nurse Practitioner · Specialist Public Health Nurse · Paediatric Nurse · Non-Medical Prescriber · Author · Mum · Grandma.

Read My Story
Sharon Dawson, Advanced Nurse Practitioner
ANP · NHS
Clinician

Sharon Dawson

My name is Sharon. I'm an Advanced Nurse Practitioner with a background in specialist public health nursing and paediatric nursing. I'm also a mum of two and a grandma.

Through many years of working with families in the NHS, I've seen it all — the endless questions about feeding, illness, what's normal (and not), and parents struggling with mental health with very little access to support.

I created Mamamababy because parents deserve realistic, evidence-based guidance and support without judgement or sugar coating. I also wrote So This Is Parenthood to give new parents the clarity, reassurance and tools I wish every parent had in those first few months.

Nothing prepares you completely for early parenthood — but I can promise one thing: you're not failing, and you don't have to do it alone.

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    Professional Expertise

    Advanced Nurse Practitioner · Specialist Public Health Nurse · Paediatric Nurse · Non-Medical Prescriber

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    Personal Journey

    A parent and grandma who understands the reality of those early days — not just clinically, but personally.

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    Evidence-Based

    Advice grounded in NHS, NICE, UNICEF Baby Friendly, and peer-reviewed research — delivered with warmth and honesty.

Webinars

Free and premium webinars led by expert healthcare professionals. Evidence-based, honest, and built around what parents actually need.

Free Taster Webinars
Free · 30 mins

Skin to Skin

Discover the evidence behind skin-to-skin contact from day one. Covers thermoregulation, feeding initiation, and early bonding — rooted in UNICEF Baby Friendly guidance.

Free · 30 mins

Bonding and Attachment

Learn the foundations of building a secure attachment with your baby. Based on Bowlby's attachment theory and NICE perinatal guidance on responsive caregiving.

Premium Webinars
Premium · £20

Skin to Skin: The Complete Guide

A deep dive into the science and practice of skin-to-skin contact — covering all the evidence-based benefits for your newborn's physical and emotional development.

Premium · £20

Bonding and Attachment: Building Secure Relationships

Understand attachment theory, recognise your baby's cues, practise responsive parenting and create lasting emotional bonds that support your child's lifelong wellbeing.

New Parent Confidence
Free · 90 mins

Nobody Prepares Parents for This

A free new parent confidence webinar with Sharon Dawson ANP

Becoming a parent can feel overwhelming — especially when expectations and reality don't match. This webinar gives you the honest, evidence-based grounding you actually need.

This webinar covers:

  • Realistic newborn expectations
  • Feeding and sleep realities
  • Emotional wellbeing and matrescence
  • Reducing overwhelm and conflicting advice online

Suitable for expectant parents and parents of newborns.

Have a question? Get in touch.

Contact Us

So This Is Parenthood?

The manual that nobody wrote

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S L Dawson

MamamaBaby

So This Is Parenthood

The manual nobody wrote.

An honest, realistic, evidence-based book written by an experienced healthcare professional and parent who has been there — and who still learns something new from every family she meets.

  • Practical, evidence-based newborn care and advice
  • Honest insights from a healthcare professional and parent
  • Reassuring guidance for those overwhelming moments
  • No impossible standards, no polished social-media parenting
Order Your Copy

Five-Star Reviews

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★★★★★

A must read. Gives sensible, safe and useful advice, written in a way that's relatable and honest. Can't recommend it highly enough.

Dr ED — GP

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READ IT! Any parents-to-be or new parents need to read this. It's informative yet funny and so relatable. Excited to see what other books come in the series!

LW — Mum of 2

★★★★★

Really insightful and also really funny.

CD — New Parent

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Good but also really funny. Gives you an insight into the reality of parenthood. I highly recommend it.

JT — Mum of 3

★★★★★

So This Is Parenthood does something far braver than other parenting books: it tells the truth. The author delivers a refreshingly honest, warm and sharply observed exploration of what parenthood actually feels like, not what we are told it should look like. The author writes with wit and compassion, blending humour with insight in a way that feels like a late-night conversation with a friend who really understands. There is no judgement here, no impossible standards, and no polished social-media version of parenting. A warm welcome to parenthood.

KW — 1st Pregnancy

Everything you need, freely available

Practical, evidence-based resources to help you navigate those early weeks — no subscription required.

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Newborn Survival Guide

Your essential companion through the early weeks of caring for a newborn. Practical, honest, and evidence-based.

Request Free Copy
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Free Webinars

Join Sharon live for free evidence-based webinars on matrescence, newborn confidence, feeding, sleep and more.

View All Webinars
✨ Coming Soon

Mamama

The only platform designed to give new and expectant parents everything they actually need — all in one place. Created by medical professionals, experts in their field. Mamama isn't just information. It's confidence, support and reassurance.

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Bite-Sized Courses

Video courses at your own pace — covering pregnancy, birth, newborn care, and perinatal mental health.

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Downloadable Resources

Practical resources for every stage of your child's growth and development — download and keep.

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Community Forum

A professionally monitored community of parents. Ask questions, share wins, get expert guidance whenever you need it.

Course Topics Include

First Encounters Pregnancy — all trimesters Labour & Birth Breastfeeding Formula Feeding Weaning Childhood Ailments Childhood Rashes Immunisations First Aid CPR Skin to Skin Bonding & Attachment Perinatal Mental Health
Register Your Interest

We'll contact you as soon as Mamama launches.